Gosford CBD Heritage Interpretation Strategy
To interpret Gosford’s First Nations, cultural and built heritage, we created a unique series of heritage-themed experiences, installations, events and partnerships to drive urban renewal and growth for the town.
Gosford CBD is currently undergoing a period of major economic rejuvenation and growth. We used our expertise in social and economic capacity building to position heritage interpretation as a key driver of placemaking and urban renewal. Our work included heritage-inspired tourism products and experiences, art installations as well as models for business activation and community building. A key feature of our program was a Storytelling Toolkit, which showed local business owners how they could use Gosford’s heritage to in their commercial activities.
Our heritage-based placemaking initiatives for Gosford included:
- The Gosford Storytelling Toolkit, which shows local business owners how to use Gosford’s heritage to promote their businesses.
- A set of Playing Cards themed around Gosford’s history.
Client: Central Coast Council
Location: Gosford, New South Wales
Date: 2017 – 2018
Scope of works: Research, consultation, thematic framework, tourism analysis, best practice review, placemaking, interpretive planning and recommendations, concept design, Storytelling Toolkit
