Shipwreck Coast Interpretation Strategy
We created a fully integrated, thoughtful Interpretation Strategy and Business Case for one of Victoria’s iconic tourism destinations.
The Shipwreck Coast comprises 28 kilometres of spectacular coastline in Victoria’s south-west. In 2017, SHP was asked by Parks Victoria to devise a comprehensive Interpretation Strategy for this spectacular region of Victoria’s coastline. In response, we used the area’s outstanding natural and cultural values to create a set of signature visitor experiences that would also assist with branding and marketing the area to different audiences.
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We are particularly excited to have designed a suite of themed commercial collateral including menus, canvas bags, paper cups, swing tags, coasters and sign templates that were developed to help local businesses integrate with the Interpretation Strategy and engage with their heritage.
Client: Parks Victoria
Location: Great Ocean Road, Victoria
Date: 2017
Scope of works: Experiences, signage strategy, interpretation strategy, consultation, distributed regional interpretation, feasibility assessment, business case, Significance Assessment, historical research, tourism research, planning and design, graphic design, augmented reality and virtual reality research.
