Tourism
SHP offers a complete range of tourism services,
based on our model of using research-based stories to create unique products and services.
Successful tourism projects are centred on communities. Our tourism work begins by gaining understanding of the meaning and value of the area to local people through interviews, archival research and extended
engagement sessions.
Our products and services
Research and analysis
Full-service analysis of visitors and sectors including
secondary (desk, data analytics) and qualitative,
quantitative and observational research across the tourism
and hospitality sectors.
Trends and future focus
We continually track trends and look at future scenarios to help destinations and tourism businesses prepare more effectively for the future. Our work is based on an evidence-based approach that looks beyond technology and short-term patterns to predict future trends.
Stakeholder engagement
We use proven approaches grounded in behavioural science to address stakeholder concerns and build consensus and support for tourism projects. Our services include client and stakeholder interviews and full Traditional Owner and community engagement sessions.
Training
Grounded in a solid evidence base, we offer training programs in the areas of culture and heritage tourism, new product development, specialist sales (e.g. luxury travel) and marketing segments (e.g. VFR).
Events
We’re available as keynote speakers and panellists for major events, typically achieving Top 2 ratings for our engagement.
Strategic planning
We provide tourism planning in areas including marketing, product and visitor development, market forecasting and destination planning. Products include Destination Management Plans, Feasibility Studies, Trail Plans, Interpretation Plans and Indigenous Tourism Plans.